Return to People page
Horace Cheng
Founder & Managing Partner
With 15 years of TMT & growth equity investment experience, Horace started to experiment with venture investing in 2014 with the funds from his first company exit.
The idea was, and still is, to back exceptional entrepreneurs with transformative ideas. These experiments were institutionalised in Ideate Investments in 2015.
Immediately prior to Ideate, Horace founded and served as Executive Director of TLC China, representing brands such as Coca-Cola, Mercedes Benz, Jeep®, Hershey’s, and ABInbev in directing their China brand licensing strategies. TLC was acquired by Li & Fung in 2013.
Before TLC, Horace covered consumer and mid-sized industrial companies in Greater China at Schroders Asset Management in Hong Kong, a role that would shape the long-term perspective on company-building and industry & stage-agnostic stance is a key tenet of Ideate's investment philosophy.
Horace is also a startup mentor to new founders through the entrepreneurship education program innovate(48), and is a founding member of the Tsinghua University x-lab Empower Centre, a startup mentorship initiative for Tsinghua students and alumni.
