Prior to joining Ideate, Richard established and built Royal Dutch Shell’s China domestic oil supply and storage, and oil transportation business units. In 3 years as VP of Domestic Retail Operations, he grew Shell China’s retail distribution network from 400 filling stations to 1100, becoming the third largest such network in China. Richard also acted as Vice Chairman of the Board of Shell’s domestic retail joint ventures, and in 2013 was awarded Shell’s Global CEO award, in recognition of his career achievements at the company.